Our water is sourced from the most pristine natural water sources from around North America.
Our current small batch of pure still water is sourced from a pristine spring just outside the village of Baraboo, Wisconsin. That spring's water is naturally filtered for decades from the aquifer of the largest freshwater reservoir in North America: the Great Lakes. Our goal is to maintain the natural purity of water, including its native micro-mineral flavors.
Simultaneously, we are working to dramatically shorten the distance from source to sip™, by securing the very highest quality natural sources of water, closest to the point of purchase and consumption. This strategy dramatically reduces the massive environmental impact & carbon footprint of transporting millions of gallons of water from around the world... cases in point: Fiji (Oceania), Pellegrino (Italy), and Evian (France).
Our water is clean, pure, and delicious with a perfectly balanced pH of 7+.