Graceann Bennett has always had a big dream.
After decades of building some of the most recognizable brands in the world, she decided to create her own.
A little backstory first: Bennett was raised strictly Mormon. After decades of contemplation, she consciously decided to leave her faith in order to pursue an independent spiritual path. Along that journey, she found and tapped into her own personal divinity — simultaneously deciding to serve as a source of inspiration and guidance to all around her.
Bennett saw clearly how organized religions represented a double edged sword -- how they served both to unite, and to divide us.
Given this fresh perspective, she became driven to do her part to bring people together no matter their faith... and to both encourage and demand that each person become the highest & best possible version of themselves.
In her career as a world renowned agency strategist, Bennett has actively shaped some of the most iconic brands on earth, including the launch of the new VW Beetle, running the iconic Dove Beauty campaign, and spearheading the re-launch of Lady Gaga's HAUS Labs.
Today she channels 100% of her passion, experience and craft to build the most culturally ambitious brand yet, GRAXXIA.